Playbook / Ammunition

Proof and pricing

Never state a price without an anchor in the sentence immediately before it. Never state a benefit without proof in the sentence immediately after it.

Tailored for

Proof points

Every caller must be able to tell the Friends Enterprises story in 15 seconds.

Friends Enterprises — ₹20 Cr+ of business running on SysMarq

LF8-8 Social approval

Contract updates, purchase bill entry and payment updates that used to take weeks now finish in under 30 minutes. This is the single story every caller must be able to tell in 15 seconds.

Sir Friends Enterprises humare saath hain — 20 crore se upar ka kaam unka humare system pe chalta hai. Contract update, purchase bill, payment update — jo kaam pehle hafton khichta tha, ab aadhe ghante se kam mein nipat jaata hai.

30 minutes to live + 1 month of free migration support

SW Safety & certainty

This is the risk-reversal. The unspoken objection behind 'baad mein dekhte hain' is almost always fear of a painful switchover, not price.

Setup aadhe ghante ka hai sir. Aur pura ek mahina humari team aapke saath baithti hai — purana data daalne se lekar pehli billing tak. Uska ek rupaya extra nahi lagta.

One system instead of four

SW Cleanliness & order

Tally for accounts + Excel for contracts + a register for MB + WhatsApp for approvals. SysMarq replaces the whole stack, which is why the demo lands harder than any phone description.

Abhi dekhiye — Tally alag, Excel alag, register alag, WhatsApp alag. Ye sab ek hi jagah aa jaata hai, aur entry ek baar hoti hai to chaaron jagah apne aap chadh jaati hai.

Price card

Contractor pricing is scale-based. Anchor sentence to use on the call: "Sir contractor ka plan aapke contracts aur users pe depend karta hai — zyadatar [₹X,000] se shuru hota hai. Demo mein exact figure bata dunga." Never say only "custom hai" — vagueness reads as expensive.

Onboarding: 30 minutes to running + 1 month free team support for data migration through to billing.

Anchors, in order of strength

1. Delayed payment. One RA bill submitted ten days earlier is worth more than a year of subscription. Strongest anchor for contractors.
2. One rejected bill. A single over-billed contract line costs more in rework and OMC relationship than several years of fees.
3. Salary. One data-entry staffer costs ₹15,000–18,000 a month. SysMarq is less than a single day of that.
4. Existing licence. Tally or Busy licence plus AMC plus the Excel work that still happens outside it.

Risk reversal

Setup is 30 minutes and the first month of migration support is free, through to the first live bill. Say this before the price, not after — it removes the fear that actually blocks the deal.

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